Sure, I can imagine it reduces complexity, but I would ask your customers and community just to double check.
Given the fact that we are limited in how many projects we can create, I think it would greatly help the user experience and the effectiveness of brand mentions and provide much better value.
If you are a “New Business” plan customer paying $49/m, you only get 1 project so everything is mixed up together.
If you are a “Growing business” plan customer paying $79/m you only get 3 projects, so best case scenario you create 1 project for your brand, 1 project for your competitor’s mentions, and 1 project for your competitors social media activity. Or you can manage 3 brands with everything mixed together.
You then need to spend $299/m to get 10 projects…
If we had the ability to create as many projects as needed (and be only limited by the total number of keywords) then splitting things by project would make sense.
But given the limitations around the number of projects we have in each plan (1, 3, 10), having the ability to organise competitors mentions, and competitors social media activity within the one project would make more sense from a usability and value perspective and I’m sure would help you sell a lot more subscriptions & convert more trials.
Anyways these are just suggestions as I think you have created something really cool, and would love to see you succeed in the marketplace.
Thanks & Keep up the great work.