Please consider the use case in “unlinked mentions”, of being able to filter by the URL in the link itself, not just the anchor text.
BrandMentions seems to find the correct anchor text “[brand name]” - this is correctly highlighted yellow. But, in the unlinked mention, can the link itself be filtered?
This would be great advantage for the tool.
For example, a web page may be promoting a brand using affiliate links, but we just want to filter out the affiliate links.
(I believe this is similar to filtering out the brand’s social media links - as mentioned above)
If this is what your suggestion of “URL wild-card filtering” means then another big “Yes” from me.